Rohit Goyal being a big fan of alternate and indie music since his college days, and also happened to be friends with some of the people who were seriously interested to choose music as their main stream career, was always aware of the problem that they had to face at different times.
And, always believing that a person should work on something only if he is fully convinced with what he is doing.
So, the day he decided to startup with his company, there was no second thought on what to start with, as the plan and concept was already there in his mind since quite some time. And that’s the only reason that he started with MuSlate.
In-fact the product has seen significant amount of changes over last one year, as him being a strong believer of lean business model, where one needs to continuously build and improve according to feedbacks and requirements of the customers, rather than forcing them to use what you’ve built.
- What solutions does your business provide & how is it different from your existing competitors
Muslate, provides a unique, one of its kind ecosystem to budding or Independent Artists & Music Lovers.
With Muslate, Artists can get their music distributed & promoted globally to get the required exposure and on the other hand Listeners can get their music organized in cloud.
Muslate is solely built around the concept of enabling the budding artists to reach to the main organized stream and to enable the listeners to have access to their music library anytime anywhere on the go.
Product Segments: Currently, their services cater to the need of following segments of Industry
A. For Artists
1) ‘Indie Artists Platform’: This allows artists, who are just beginners in industry to get the right exposure by putting their work in front of listeners across the globe.
2) ‘Artist Plus’: This is a segment for Artists, who have reached a certain level and now are producing their original compositions and stuff. With Artist Plus, they can get their music distributed and promoted worldwide and can earn royalties. They distribute music to about ~50 platforms including ones like Gaana, Saavn, iTunes etc, along with Caller Tones for all telcos.
B. For Listeners
1) ‘Indie Music Platform’: With this, listeners get access to thousands of Indie Artists & their Music
2) ‘Organized Music Cloud’: Along with the access to Indie Music, Listeners also get access to cloud storage, where they can organize their music library.
C. For Affiliates (Recording Studios/Labels)
‘Affiliate Program’: With Affiliate Program, Recording Studios/Labels get a chance to distribute & promote their music worldwide along with branding.
D. For Event Organizers/Cafes etc.
1) Muslate helps Organizers in promotion of events, & it can also prove to be an efficient tool for Organizers & Cafes etc. to hire talent/artists.
- Is it a unique idea? How is your solution an innovative one?
There has been no denying to the fact that there are a number of platforms available in market which tries to cater to the needs of either the Independent Artists or the Listeners, but we strongly believe that the real problem is still not being targeted or is being ignored.
Music Industry has mainly two pillars, one being Artists who are the actual content creators and other being the Listeners who are basically the content consumers. It needs to be understood, that both these sections of industry have their own set of problems and targeting only one set of problems is not going to help.
Platforms such as ‘Soundcloud’, ‘Reverbnation’ etc. which are there for Artists, just offer them a platform to put up their content. Once content is there on those platforms, it’s just the Artist who has to keep on promoting his/her content. Platforms don’t play any part in helping the Artists grow in Industry or to get them the desired exposure.
So, there is a strong need of a solution or platform in market which can cater to the needs of both the communities and Muslate exactly does that. On one hand it lets Artists get their music distributed and promoted globally so they get all the right exposure and credit and on the other it helps listeners getting their music library organized in cloud.
- The founders’ story, the struggle & challenges & your mentors
Rohit Goyal, 25, CEO & Founder of http://www.muslate.com is a graduate from NIT Kurukshetra and holds a bachelor’s degree in Electronics & Communication Engineering (2k7-11).
With already 5 US Patents against his name along with dozen of research papers, he always had strong technical and coding skills and he just loves to do things unconventional way.
Email : firstname.lastname@example.org
LinkedIn : in.linkedin.com/in/gylrohit
Twitter : twitter.com/RohitGylMuslate
[Business Strategist & Advisor] Sheell Dease, Serial Entrepreneur and Top performing professional with extensive experience and verifiable achievements in the full scope of Business Sales and Marketing. Talent for identifying and maximizing new business opportunities. Outstanding presenter and negotiator with the demonstrated ability to sell ideas, concepts and programs to senior level executives.
Expert at developing superior relationships with Multi-Million Dollar clients and Service providers. Marketing savvy with solid expertise leveraging leading – edge media to produce unprecedented results.
[MENTOR] M. Radhakrishna, Professor in IIIT Allahabad, with wide research experience in areas of Nuclear Physics, Solid state Physics, Instrumentation, Analog, digital and Hybrid computer based Simulations, Computer Architecture, Artificial Intelligence, Digital systems, Computer Networks, Educational computing over a period of 42 years. Also he is a member of National level Committees of DOE (Currently MIT)
- If they have received funds, attended some famous events, mentorship program.
They are bootstrapped till now and haven’t received/raised investors round as of now.
But, they are already a part of Nasscom 10K Start-ups Program and also had received HOT 100 Award from Centre of Excellence in December 2014.
They’ve been also shortlisted for Surge Conf. which is going to be held in Bangalore in Feb.2016
- Future Plans?
They have a strong faith in technology and the problem they are heading towards, they want to solve all of it using technology.
MuSlate want to do all kind of content ranking, artists ranking, hiring analysis using AI algorithms. Because they believe if lot of manual intervention is there then the product can’t be scaled and are here to solve the problem at first and then will take it to a all new level using all technologies and AI (Artificial Intelligence).
Company: MuSlate.com (Muslate Online Services Pvt. Ltd.)
Contact: +91-9718501769 (Rohit Goyal, CEO & Founder)